AR
Augmented Reality
Macy’s Thanksgiving Day Parade
Client: Sequin AR
The AR segments for the parade were the sightings of Santa Claus, Allstate: Gobbler Kick off, and Star Wars: Millennium Falcon. The Star Wars segment was brand promotion for the Quest 2 upcoming game Star Wars: Tales from the Galaxy's Edge. The Star Wars segment featured characters Batuu and a Porg being rescued from the First Order, delighting audiences of all ages.
Voltan Studio collaborated with Sequin AR to create a truly immersive experience for parade-goers. Our studio was responsible for integrating creative assets and providing on-site lighting and real-time compositing to ensure a seamless and captivating show.
American Most Wanted
Client: CGLA
This beloved crime show returned with host Elizabeth Vargas and a team of experts representing law enforcement units such as the FBI and U.S. Marshall’s Office. Viewers at home were treated to augmented reality life-size avatars of the suspects might look like now.
In creative collaboration with CGLA to bring the life-size avatars ready for production. Our studio handled the optimization of the character models, materials, and animations in unreal. We created the controls functionality for the avatar to be used on show.
Gillette Labs at New England Patriots
Client: The Famous Group
Our studio collaborated with The Famous Group to produce a cutting-edge production that utilized real-time composite technology to create a mesmerizing MR (Mixed Reality) experience.
Gillette labs wanted to use their commercial airtime on ESPN's Monday Night Football game of the New England Patriots. They wanted to cross promote the Patriots extended renovations of the stadium that was sponsored by Gillette labs and completed yet.
All Star Game: Jackie Robinson Tribute
Client: The Famous Group
The MLB wanted to pay tribute to Jackie Robinson, one of the most honor baseball players in history. They decided to create an MR segment with Denzel Washington as the narrator and utilize advanced technology and create an immersive experience that truly captures Jackie Robinson's impact on baseball and civil rights.
Collaborating with The Famous Group on this project was an incredible honor for us. We are proud to have contributed our expertise in creating animations for the highlight cards, as well as operating the real-compositing technology to enhance the overall MR experience
MTV Video Music Awards
Client: The Famous Group
Our studio was honored to collaborate with The Famous Group for this production. We focused our contribution on operating the real-compositing technology to enhance the MR experience. We are thrilled to have been a part of such an exciting and successful project.
MTV aimed to feature the iconic Moonman and the new Toyota RAV4 when planning their latest cross-promotion with Toyota
Chipotle - Colorado Avalanche
Client: The Famous Group
Chipotle aimed to create a compelling and effective branded movement and partnership with the Colorado Avalanche. They decided to create an immersive Mixed Reality (MR) experience while also incorporating their branding.
Our studio was honored to collaborate with The Famous Group for this production. We focused our contribution on operating the real-compositing technology to enhance the MR experience. With this approach, we were able to make a meaningful impact and create a memorable production that did justice to the collaboration.
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